AMS Mobil Karawang

2025
AMS Mobil Karawang screenshot 1
+4 photos

Modernized showroom operations with a customer website and back-office admin.

Tech Stack

Next.jsRedisQStashPusherPostgreSQLAG Grid

Key Features

  • Real-time Notifications (Pusher)
  • Automated Reminders (STNK, SHF, Birthday)
  • Integrated Admin & Public Website
  • SEO Optimized & SSR with Schema Markup
  • Customizable Reporting & Financial Tools

The Challenge

The showroom relied on manual processes and lacked a unified digital presence, making inventory management and customer follow-ups inefficient.

Constraints & Scale

Required a cost-effective, high-performance solution with excellent SEO for the public site and real-time capabilities for the admin dashboard.

System Architecture

Next.js for both frontend and backend, utilizing Server Actions. PostgreSQL for the database, Redis/QStash for job scheduling (reminders), and Pusher for real-time notifications.

Key Tradeoffs

Chose a monolithic Next.js architecture to simplify deployment and maintenance for a small team, while leveraging serverless-friendly technologies like QStash.

Measurable Results

Streamlined inventory management, automated hundreds of monthly reminders, and established a strong online presence with SEO-optimized listings.

Project Details

A comprehensive digital transformation for a local car showroom, AMS Mobil Karawang. This project involved building a dual-interface application: a public-facing website for customers to browse car listings and a robust back-office admin panel for staff to manage inventory and operations. The system features real-time notifications for critical business events, automated reminders for vehicle document renewals (STNK, SHF) and customer birthdays. The admin panel is seamlessly integrated with the customer website, allowing for 'one-click' posting of new car inventory. Built with Next.js for Server-Side Rendering (SSR) to ensure maximum SEO performance and schema markup compliance. The application provides detailed reporting and customizable financial calculations (SHF).

#Case Study#Automotive#CRM#Real-time#SEO#Next.js

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