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In-depth guides on software development, digital transformation, and technical case studies.

A confused robot with spinning eyes holds up two identical title boards, with the words "Two H1s, Google confused?"

H1, H2 and H3 heading structure: a guide to structuring articles that are easy to read

How to structure H1, H2 and H3 headings so an article is easy to follow, with the common beliefs that need correcting, an example outline and a checklist before publishing.

Apr 8, 20265 min

Cartoon illustration: a big blue map pin hangs over one shop while the owner of the shop next door stares at a phone in shock, with the words "Next door is on Google. Are you?"

Local SEO for small businesses: how to show up on Google Maps and in "near me" searches

A local SEO guide for small businesses: verify your Google Business Profile, fill it in as Google requires, ask for reviews within the rules, prepare your website and measure the results.

Apr 1, 20267 min

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Insights & Articles

H1, H2 and H3 heading structure: a guide to structuring articles that are easy to read

Local SEO for small businesses: how to show up on Google Maps and in "near me" searches

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